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UX research toolkit
Exploratory
- Research strategy.
- Needs analysis.
- Ideation.
- Interviews with stakeholders.
- User interviews.
- Behavior pattern analysis
- Competitive benchmarking
Evaluation
UX audit of B2C and B2B digital products.
- Synthesis of past research insights.
- Persona design.
- Sentiment analysis.
Usability Testing
- Survey design.
- Screener design.
- Testing script design.
- Moderated & unmoderated research studies.
- Remote & in-person testing.
- Prototype design.
Communication
- Data-driven
storytelling.
- Ideation workshops with internal stakeholders.
- Data visualization.
Examples of my work.
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